Reading matters

How author Ian Fleming anticipated the now common, worldwide obsession with brands. By Brian Cathcart: New Statesman

Or, to rework the famous phrase "je pense, donc je suis" of le philosophe Mister René Descartes (1596-1650):

James Bond (007): I possess aspirational brands, therefore I am

Disclosure: whilst in his mid-teens Mister B developed a taste for scrambled eggs (on toast) with smoked bacon, after having read From Russia with Love. Or was it Dr No? It is so long ago.

Scrambled eggs? Still eat them. Such is the power of the printed word on an impressionable mind.